About

Allure Jewelry by Rushi was born from a simple belief: jewelry should feel as meaningful as the moments it marks. Weddings, festivals, milestones, and quiet everyday celebrations—all deserve pieces that carry intention, beauty, and craft.

Where it began

Rushi founded Allure with a love for South Asian bridal and heritage design, and a desire to make that artistry feel personal and accessible. Growing up surrounded by the richness of traditional jewelry—polki, kundan, meenakari, and timeless silhouettes—she saw how the right piece could transform not just an outfit, but an entire occasion.

What started as a passion for curating and creating for friends and family became Allure Jewelry by Rushi: a studio dedicated to pieces that honor tradition while feeling fresh, wearable, and unmistakably yours.

Our approach

Every design begins with the wearer in mind. Some pieces are ready to ship for when you need something beautiful, quickly. Others are made to order—custom bridal sets, statement earrings, and one-of-a-kind creations shaped around your vision, timeline, and event.

We work closely with skilled artisans who share our standards for quality, finish, and detail. From stone selection to final polish, each piece is handled with care—because jewelry this personal deserves nothing less.

Curated in Canton, Michigan

Allure Jewelry by Rushi is the storefront of Apricity Forever LLC, a Michigan limited liability company doing business as Allure Jewelry by Rushi. Every order ships from our studio at 51299 Silverton, Canton, MI 48187, USA. We are always happy to discuss custom bridal appointments, sizing, and special requests by email or on Instagram.

More than adornment

Whether you are dressing for your wedding day, a festive celebration, or an evening that calls for something special, we want you to feel confident, radiant, and truly seen. That is the heart of Allure—jewelry with story, soul, and lasting allure.

Explore our collections, or reach out at hello@allurebyrushi.com to start a custom piece. We would love to be part of your story.

Reviews & client photos

Every piece is one of a kind and leaves the shop when it sells, so we collect shop-level proof instead of reviews on sold listings:

  • Leave a Google review of our Canton studio and get 10% off your next order on this site (code revealed on that page).
  • Leave an Etsy shop review (it stays on the shop after the listing is gone). We cannot offer a coupon for Etsy reviews.
  • Tag or DM a photo on Instagram @allure_jewelry_by_rushi or share it on Facebook — with permission we feature client wear on the homepage.

Styling guides

New to bridal sets or jhumkas? Read our free guides — written from our Canton studio:

— Rushi & the Allure team